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Brendan Kane pioneered one of the first ever influencer campaigns by getting Youtubers with big audiences to interview actors in upcoming films. He’s built online platforms for A-listers including Taylor Swift and Rihanna and advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Then he wondered if the digital marketing techniques he had developed would work for a non-celebrity with zero followers such as himself, so he tried it out and gained 1 million Facebook followers in 30 days.