174: Brendan Kane | 1 Million Followers in 30 Days

Resources:

• @brendankane
• The One Million Followers Book
• Mastermind: workhardplayhardpodcast.com/mastermind
• Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd

Brendan Kane pioneered one of the first ever influencer campaigns by getting Youtubers with big audiences to interview actors in upcoming films. He’s built online platforms for A-listers including Taylor Swift and Rihanna and advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Then he wondered if the digital marketing techniques he had developed would work for a non-celebrity with zero followers such as himself, so he tried it out and gained 1 million Facebook followers in 30 days.  

In This Conversation We Cover: 

• [6:40] Why Brendan wanted to work in the film industry
• [16:26] The challenge of marketing movies (unless it’s a sequel you’re basically building a brand in three months) 
• [24:52] How Brendan saw an opportunity for big brands to use more analytics or data when making marketing decisions 
• [28:34] How it’s important to know WHY you’re generating a social following 
• [33:31] Psychedelic therapy sessions with psilocybin