Sterling Griffin’s whole personal development and entrepreneurial journey really started to take off in 2015. In October of that year, instead of spending his last few dollars on rent, he went to a Tony Robbins seminar. His key takeaway from the event was that he had to start spending time with successful people so he found a community of coaches and spiritual people in Encinitas near San Diego.
His big breakthrough came when he was complaining to one of those coaches about how he wasn’t selling enough of his online fitness programs. She asked him who his business mentor was but he didn’t have one. Despite the fact that he was living in his car and on his friends’ couches, he borrowed some money and got a coach. That turned out to be the missing piece in his success. He went from being homeless to making over $100,000 in seven months and other fitness coaches wanted to learn what he was doing right so he began teaching them. Now his business is focused on helping struggling fitness professionals create 6-figure coaching businesses in 90 days or less.