Audio Version:
Debbie Millman is a legend in the design world. From Burger King to Hillary Clinton, she’s had her hand in designing some of the most recognizable graphics for many of the world’s most powerful brands and personalities, and she’s learned many lessons along the way. Hear about how she helped brand one of the first hip hop radio stations, why New Coke is a cautionary tale in the dangers of market research, and how branding and design is a reflection of internal values. Her experience shines through in this fascinating conversation.
In This Conversation We Cover:
- [06:47] The top things people are doing differently during COVID
- [08:41] The story of how a drawing Debbie drew that foretold her future
- [11:42] Designing for something you aren’t deeply connected to
- [17:09] Understanding the why of your business
- [21:37] Debbie’s biggest failures
- [25:39] The dangers of relying on market research
- [32:35] Working on Hillary Clinton’s campaign
